Wrapped for Halloween: Slate and Smarties Unveil Collection of Six Starter Packs
NEW YORK, Oct. 27, 2026
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Wrapped for Halloween: Slate and Smarties Unveil Collection of Six Starter Packs
PR Newswire
NEW YORK, Oct. 27, 2026
NEW YORK, Oct. 27, 2026 /PRNewswire/ —
- Six new flavors to make your Slate an even sweeter ride. Slate, the American auto company building America’s most affordable truck, is collaborating on a pastel-color Starter Pack series with Smarties, the iconic candy brand. Wrap your Slate Truck in Blue Raspberry, Cherry, Grape, Pineapple, Orange, or Strawberry. Slates are the first vehicles designed to be wrapped, so customers can wrap and re-wrap as their tastes evolve. The Starter Packs each include color-matching mirror decals, a Smarties-branded rocker decal, a branded Smarties logo decal, a Smarties key fob endcap, and interior Slatelet.
- “Slate and Smarties believe fun should be accessible to all,” said Slate Head of Brand and Marketing Ben Whitla. “The newly released Starter Packs are an incredible example of taking something we all love, like Smarties colors, and bringing them to life on an actual Slate that you can make your own.”
- “Smarties has always been about small, colorful moments of fun, and Slate is bringing that same energy to the road in a way people can actually afford,” said Smarties Co-President Jessica Dee Sawyer. “We love seeing the Smarties rainbow come to life beyond the candy aisle. It brings the spirit of Halloween along for the ride, all year long.”
- Affordable for any taste. At $24,950, the Slate Truck is half the cost of the average vehicle sold in the United States. Preorder your Slate now for $300 and add your Smarties Starter Pack at any time. Ahead of your delivery date, you’ll be able to purchase your Starter Packs on the Slate Marketplace. Order your Slate as a pickup or as one of two SUVs—or convert it after purchase.
- About Slate: Slate is a new American company building vehicles that people can afford, personalize, and love. Established in 2022, Slate was founded on a disruptive business model of simplifying the manufacturing process and reindustrializing America. Slates are designed to achieve the highest safety ratings, and will be assembled at a reindustrialized factory in Warsaw, Ind. First deliveries are currently expected Q4 2026.
- About Smarties: Smarties® Candy Company is a family owned, women-run business based in New Jersey. Founded in 1949 by Edward Dee, the company produces and sells over 2 billion of its iconic candy rolls per year. Smarties® are manufactured around the clock at two facilities in Union, New Jersey, and Newmarket, Ontario. Today, Smarties® can be found almost everywhere candy is sold.
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SOURCE Slate Auto
