Sojourner Consumer Partners (“Sojourner”) today announced a transformative merger valued at $279 million between its portfolio company, Lornamead Products (“Lornamead”), and AMG Brands (“AMG”), resulting in the creation of LPNA Group. The combination brings together two established businesses with a proven ability to market, manufacture, and source highly efficacious consumer staple items for the home and body at prices consumers can afford. The combined companies’ portfolio of trusted brands with a reputation for quality and its deep customer relationships are poised for continued growth across the omni channel.

“Lornamead and AMG are incredibly complementary, and both teams have worked hard and smart to generate their current growth momentum,” said Rob DesMarais, co-founder of Sojourner and Chairman of LPNA Group. “Bringing them together to form LPNA Group gives the combined company a broader set of capabilities to better serve its customers and consumers more so than either company could offer alone.”

“Over the past 15 years, AMG has earned the trust of its retail partners by listening closely to their needs, providing a consistent cadence of innovation, and leveraging our global manufacturing infrastructure to exceed their high expectations,” said Mansur Maqsudi, Chairman of AMG Brands. “We bring a strong culture and proven playbook to the table, and we look forward to working together with our new partners at Sojourner and Lornamead.”

“Lornamead has consistently delivered best-in-class products to its customers and consumers, and we have also seen first-hand the incredible capabilities of AMG given an existing, multi-year licensing agreement for Yardley London and other key brands,” said Emily Fong Mitchell, CEO of LPNA Group. “I am excited to work with both companies with a shared purpose to collaborate strategically and tactically, share insights, and help each business expand into new channels, particularly e-commerce.”

McDermott Will & Schulte LLP served as legal advisor to Sojourner and Lornamead. FBT Gibbons LLP served as legal advisor and Oppenheimer & Co. Inc. served as financial advisor to AMG. Capital One served as left lead arranger, left bookrunner, and administrative agent on the senior secured credit facilities financing the transaction.

About Sojourner

At Sojourner, we share a vision. Sojourner was founded in 2023 to help proven consumer-branded companies accelerate their growth sustainably. Our firm possesses significant experience in building and improving businesses, not just private equity investing or acquisitions. This operating capability is fully integrated into our investment process and serves as the foundation of our unique value-creation approach. Our complementary expertise in E-commerce, performance improvement, marketing, sustainability, and private equity investing enables us to help our companies realize their full potential. This transaction represents Sojourner’s third acquisition since its founding in 2023. Sojourner has offices in Morristown, New Jersey and Toronto, Ontario. For more information, please visit www.sojoconsumer.com.

About Lornamead Products

Lornamead is a diversified manufacturer and marketer of specialty oral care and personal care products with a portfolio of several iconic heritage brands, including Yardley London, Finesse, Aqua Net, and Lypsyl. The Company is the leading supplier of private label oral care products to retailers across North America. Lornamead is headquartered in Tonawanda (Buffalo), New York. For more information, please visit www.lornameadproducts.com.

About AMG Brands

AMG Brands offers a portfolio of trusted household and personal care brands, delivering quality products at prices consumers can afford, including Wizard, Handi-Wrap, Scrub Free, Xtra, Ashley Belle, and Yardley London. Founded in 2012, AMG has built long-standing, top-to-top relationships with leading value retailers, supported by a structurally advantaged global manufacturing network and agile innovation capabilities. The Company is headquartered in Teaneck, New Jersey. For more information, please visit www.amgbrands-llc.com.

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