Monthlong celebration of Wisconsin heritage also features return of Jalapeño Cheese Curds and National Cheese Curd Day festivities

Summary:

• Curdtoberfest^™ returns for its second year, transforming October into a celebration of Wisconsin heritage, Midwest hospitality and the cheese curds that have become synonymous with Culver’s.
• Culver’s Smoked Cheddar CurderBurger ^®, the brand’s first flavored CurderBurger since its 2021 debut, hits menus from Sept. 28 through Oct. 11, or while supplies last.
• Fan-favorite Jalapeño Cheese Curds return Oct. 12 through Nov. 29 while supplies last, for a spicy twist on Culver’s iconic Wisconsin Cheese Curds.
• All Culver’s restaurants will celebrate National Cheese Curd Day on Oct. 15 with Happy Hour, when Delicious Rewards members can enjoy discounted $3 cheese curds from 4:00 – 8:00 p.m. local time.
• Guests who visit culvers.com/curdtoberfest from Sept. 28 through Oct. 31 can play games and enter the Curdtoberfest Sweepstakes for a chance to win a grand prize trip for four to Germany or additional prizes, including $2,000 cash, weekly $500 prize packs and instant-win rewards.

PRAIRIE DU SAC, Wis., Sept. 22, 2026 /PRNewswire/ — Culver’s is inviting guests to gather round for the return of Curdtoberfest, its annual monthlong celebration honoring Wisconsin’s heritage, rich traditions and the gooey, golden cheese that brings people together.

Leading this year’s festivities is the debut of the Smoked Cheddar CurderBurger, the brand’s first flavored CurderBurger, alongside the return of Jalapeño Cheese Curds, National Cheese Curd Day celebrations and a monthlong Curdtoberfest Sweepstakes experience running from Sept. 28 through Oct. 31.

The Smoked Cheddar CurderBurger features Culver’s fresh, never-frozen beef topped with a crown of golden-fried smoked cheddar cheese, creating a distinctive flavor profile that builds on the craveability fans have come to expect from the limited-time favorite. It will be available from Sept. 28 through Oct. 11, or while supplies last, followed by the fan-favorite Jalapeño Cheese Curds’ return on Oct. 12. A spicy spin on Culver’s classic Wisconsin Cheese Curds, Jalapeño Cheese Curds are made with real cheddar cheese and bits of jalapeño pepper and will be available through Nov. 29, or while supplies last.

Founded by Culver’s, National Cheese Curd Day returns on Oct. 15; all restaurants will celebrate by offering Delicious Rewards members $3 cheese curds during Happy Hour (4:00 – 8:00 p.m. local time).

“The best celebrations bring people together, and that’s exactly what Curdtoberfest is all about,” said Emily Patterson, vice president of marketing at Culver’s. “It’s inspired by the traditions we grew up with here in Wisconsin, where great food and time together go hand in hand. Whether trying our new take on the CurderBurger, sharing an order of Jalapeño Cheese Curds or celebrating National Cheese Curd Day with us, we hope Curdtoberfest gives guests a reason to gather round and experience a little Midwest magic.”

To learn more about Curdtoberfest or to enter the Curdtoberfest Sweepstakes for a chance to win a grand prize trip for four to Germany, visit culvers.com/curdtoberfest.

About Culver’s:

For over 40 years, Culver’s guests have been treated to cooked-to-order food made with farm-fresh ingredients and served with a smile. The ever-expanding franchise system now numbers over 1,050 family-owned and operated restaurants in 26 states. The restaurants’ nationally recognized customer service is based on small-town, Midwestern values, genuine friendliness and an unwavering commitment to quality. Signature items include the award-winning ButterBurger, made from fresh, never frozen beef, and Fresh Frozen Custard, including the famous Flavor of the Day program. For more information, visit www.culvers.com or connect with Culver’s on Facebook, Instagram and TikTok.

CONTACT
Cody Amble
camble@hiebing.com
608-256-6357

View original content to download multimedia:https://www.prnewswire.com/news-releases/culvers-debuts-first-ever-smoked-cheddar-curderburger-as-curdtoberfest-returns-302885322.html

SOURCE Culver’s